Match.com Confirms its Acquisition of Singlesnet

February 26th, 2010 Written by Andy Smith

Apparently, in recent news and media reports, some experts were saying that Match.com was going to acquire their fellow dating site Singlesnet. Well this so called rumor has just now been confirmed by Match.com. The terms of the deal have not yet been disclosed, but Match.com said that the acquisition is more of a value acquisition than a strategic one.

As far as most people know right now, Singlesnet will continue to run as its own independent business. Match.com says that Singlesnet’s traffic is declining but could present new monetization opportunities for Mathc.com’s collective portfolio of domestic online dating brands. The dating website went on to say that Adrian Ong, who joined Match.com from Soulmates Technology, will be leading up Singlesnet.

Of course, most experts say that the acquisition of Singesnet by Match.com is not a shocking move. These same experts went on to say that Match.com, who is one of the biggest online dating sites, is currently in the habit of buying up potential competitors. The dating giant has already scooped up one highly targeted dating site network called People Media. This happened last year, and it only cost Match.com a whopping $80 million.

As it has already been pointed out, although traffic is declining for Singlesnet, the traffic is fairly significant for a dating site that does not have the resources of other dating sites like Match.com has. According to comScore stats for January, Singlesnet saw 3 million unique visors worldwide. Although this is a very far cry from the 6.1 million unique visitors that Match.com saw during the same period, it’s easy to see that Singlesnet was still a top player.